Miami – sbe Founder Sam Nazarian, along with partners Philippe Starck, José Andrés and Lenny Kravitz celebrated the opening of their latest collaboration, SLS Hotel South Beach, on Thursday evening.
Miami’s finest were treated to a special performance by Rumer Willis and her band; their first big debut performance. The crowd absolutely loved her and her boyfriend, Jayson Blair, was so supportive the entire time and was front and center for her performance, taking pictures of her. Rumer Willis’s performance was followed by a high energy performance by Capital Cities. Nearly 1,000 people came out to celebrate the opening including Bravo’s “The Real Housewives of Miami” Adriana De Moura, Ana Quincoces, Lisa Hochstein and Lea Black; as well as Miami Dolphin Reggie Bush and girlfriend Lilit Avagya, Jeremy Shockey, Joe Francis, Dallas Austin, and Miami HEAT owners Mickyand Madeleine Arison.
Nearly 1,000 guests mingled in all areas of the hotel designed by creative icon Philippe Starck, and were instantly enveloped by the Studio HS – designed Le Cirque de Rêves theme. Guests entered a surreal world of dreams where seductive, fashionable geishas played host for the evening. Video projections of monkeys scaled the walls of the hotel along with state of the art digital mapping and life-size holograms throughout the property. Madame de Pompadour, along with other alluring characters, portrayed by the Gallim Dance Company, engaged guests in a playful theatrical experience while they elegantly traveled through the hotel and began their journey. Guests enjoyed custom cocktails from Grey Goose Vodka, a selection of delectable hors d’oeuvres from The Bazaar by José Andrés and innovative sushi and robata bites from Katsuya by Starck.