New York, NY – On the heels of the Jameson Irish Whiskey ‘Must be a Jameson campaign,’ Jameson celebrated their new holiday, St. Patrick’s Eve, because ‘a Jameson’ wouldn’t let Leap Year get in the way of a good time. Celebrity talent, influencers, industry, and VIPs gathered at Beast & Butterflies in Times Square at M Social hotel for an all-out green themed celebration. Leap Year stole what would have been the first proper Saturday St. Patrick’s Day in years, so Jameson declared a new unofficial holiday on Saturday, March 16 – St. Patrick’s Eve – teaming up with comedians Colin Jost and Michael Che to encourage revelers 21+ to officially celebrate on the best night of the week.
The night kicked off with sounds by DJ Jus Ske, a flow of themed appetizers and Jameson Irish Whiskey signature cocktails, plus their new Jameson RTD Orange Spritz, with a live viewing of the first-of-its-kind ‘rock drop’ – a version of the famous Times Square Ball drop ‘on the rocks” timed to midnight in Ireland (8pm Est) from the venue’s wrap around patio, to mark the Jameson St. Patrick’s Eve celebrations.
The exciting moment was followed by an incredible, animated full band show and DJ performance by Pee .Wee, aka Anderson Paak. Michael Che and Colin Jost hosted the evening, where they mingled with guests, introduced their pal Anderson’s performance on stage, led a whiskey toast with the crowd of partygoers, and even popped behind the bar to do some Jameson cocktail mixing. The duo certainly elevated the energy of the room, as guests then danced the night away at the lead of Pee .Wee, followed by a closing set by Jus Ske.
Notable guests at the Jameson St. Patrick’s Eve bash included Michael Che, Colin Jost, DJ Pee .Wee aka Anderson .Paak, Maxwell (music artist), DJ Jus Ske, Odelya Halevi (Law & Order), Lukas Gage (White Lotus/YOU), Leila George (Animal Kingdom), Ben Robson (Animal Kingdom), Jasper Polish (Animal Kingdom), Emily Alyn Lind (GhostBusters/Gossip Girl), Camille Kostek (Sports Illustrated Supermodel), Chiara Aurelia (Netflix Fear Street), Carl Radke (Summer House), Luca Bella Facinelli, Mackenzie Dipman (Love Island), Kailyn Shepherd (model), Brad Kearns (Vanderpump), Christian Cooke, Comedian Mike Young, Wass Stevens, Keeley Hazel, Sofia Franklyn, Comedian Ryan Reiss, Naz Perez, Danielle Carolan, Charity Lawson (Bachelorette), Dotun Olubeko, Nancy Rodrigues, Pierper James, Sofi Ibrahim, Garvey Alexander, Val Greenberg, Comedian Kyle Gordon, Sergio Farias, Omar Torres (Manifest), Arthur Landon, Ridhima Kalani, Rachel Hamel, Luke Hawksworth, Thatcher Shultz, and many more, who gathered at Beast & Butterflies at the M Social Times Square for an all out celebration rocking their finest green-themed attire and the limited edition Jameson bomber jackets.
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