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New York – Last week, Rashida Jones officially kicked off New York Fashion Week as the host of DANNIJO’s FW13 “Vanities” Presentation at the Jane Hotel. Close friends Hilary Rhoda, Coco Rocha and Gaby Hoffmann also showed up to support designers Danielle and Jodie Snyder.
Rashida, Hilary and Coco all wore DANNIJO and mingled with the guests, which included editors, producers, stylists and VIPs.
“Vanity (ironic rosaries) and old hollywood glam (ostentatious collars) are two overarching themes in the latest DANNIJO collection. Fall Winter 2013 is a subtle commentary on the way things used to be (lady-like, bold estate jewelry) and the way things have come to be (the advent of the instagram “selfie”). Referencing iconic silhouettes like the religious rosary, we’ve made a thought-provoking series of mirror adorned necklaces, collars and cuffs.” –Danielle Snyder