New York – Bayou Rum has announced the launch of Bayou Single Barrel Batch 001 and Bayou XO Mardi Gras. With a focus on innovation and Louisiana roots, the Bayou Rum brand is quickly raising the bar for competitors in the high-end, craft spirits category.
Last week at Bo’s Kitchen & Bar Room, BAYOU RUM hosted a private tasting & dinner to allow us to taste ALL of the BAYOU RUM expressions in addition to a sneak peek of the 2 newest expressions; Single Barrel Batch 001 and Bayou XO Mardi Gras.
The vision of Bayou Rum “is to become the leader and benchmark of high-end sipping rums in the fastest growing segment in the industry. We are committed to our Louisiana roots and work from start to finish with our distillery team on creating exceptional rum. With the launch of XO and Single Barrel, dark spirit consumers will finally have a serious offer from the U.S. in the super-premium sipping rum space,” said Stoli Group President and Global CEO Hugues Pietrini.
Alongside other products from the Stoli portfolio, the re-branded Bayou Rum was introduced to the duty-free community in October, during the TFWA World Exhibition & Conference in Cannes, France. They also exhibited at the Bar Convent Berlin in Germany, where the brand introduced its new packaging – with a focus on the Louisiana provenance and craft distilling traditions – to the international bartender community. Bayou Rum’s Master Blender Reiniel Vicente, a second-generation rum maker originally from Cuba, was onsite during both events to talk about the rums and share his insights on what makes the Louisiana spirit so special.
NEWEST ADDITIONS
Bayou Single Barrel Batch 001 is the latest addition to the brand portfolio, with the barrels hand-picked by Vicente to create a complex, distinctive expression. Single Barrel Batch 001 was aged in previously filled rye barrels for two years and four months before being declared complete. This one-of-kind spirit delivers the signature balanced notes synonymous with Bayou, paired with the complex addition of spice, marshmallow and crème brûlée.
“Bayou Single Barrel reflects the extent and prowess of our craft distilling, aging and blending capabilities,” Vicente said. “No shortcuts, no holding back – just the finest Louisiana raw materials matched with patience, creativity and passion. I am extremely proud of this new spirit, and our team’s meticulous attention to detail and the artful aging process is captured in each bottle of Single Barrel Batch 001.”
Bayou XO Mardi Gras, a celebration of the brand’s Louisiana roots that is scheduled for release in the first quarter of 2019, will be packaged in a glass decanter, sealed with a wooden closure and decorated with a kaleidoscope of colors as a tribute to the festive holiday. Also deep mahogany in color, XO rounds out the flavors of orange marmalade and plum with black currant and Tupelo honey for a long, lightly smoky finish.
