Sugary confections, created specifically for this one-of-a-kind collaboration, will be available for purchase at all Sugar Factory retail locations in Las Vegas, New York City, Bahrain, and online at www.sugarfactory.com, as well as new locations in Brooklyn, Washington, D.C., Chicago, Miami, Boston and Los Angeles, set to open in the coming year. All products created for this partnership will be available for wholesale purchases as well.
Merchandise, such as Playboy Couture Pops, chocolate bars, packaged lollipops, bunny gummy ears, candy bras and candy pails, will be created with the signature Playboy Rabbit Head logo embedded on each item. Select pieces of the line were revealed at the iconic Playboy Mansion’s annual Halloween bash this past October.
“Sugar Factory has reinvented what a confectionary brand should be,” says Playboy President of Global Licensing, Matt Nordby. “Playboy loves innovative concepts, which is why Sugar Factory is the perfect partner for us to add a sweet and colorful element to the Rabbit Head.”