The pop-up celebrated FLY BEYOND — GREY GOOSE vodka’s new ad campaign and brand revitalization. Open now through October 18, this immersive experience offers guests an exclusive behind-the-scenes look into the making of GREY GOOSE vodka. By day, the storefront of 632 Hudson, now known as the Boulangerie Picardie, will serve up complimentary French pastries and specialty coffees; by night, invited guests are led behind a series of secret doors within the Boulangerie, and treated to a multi-sensory field-to-bottle experience before they land in a vintage-style speakeasy.
Upon arrival, invited guests ascended into the upper levels of 632 Hudson, where they were greeted with GREY GOOSE cocktails. Throughout the evening, guests wandered the massive and quirky space, enjoying tray-passed hors d’oeuvres, and having their photos taken in a hidden antique photo booth.
However, the highlight of the evening was a special performance by British pop-soul sensation, Jessie Ware, who kicks off her US tour in Dallas. Jessie serenaded guests with an acoustic set of some of her most popular songs, including “Wildest Moments” and “Night Light,” all with a GREY GOOSE Le Fizz cocktail in hand.