BooHoo Hacienda NYC Launch Party

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NEW YORK, NY - MARCH 21:  Josh Beech and Shenae Grimes attend the boohoo US Launch - The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City.  (Photo by Bryan Bedder/Getty Images for boohoo)
Josh Beech and Shenae Grimes attend the boohoo US Launch – The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for boohoo)

New York – On Thursday night, boohoo.com, the UK-based, online fashion retailer, celebrated the launch of their newest fashion brand – BooHoo Haçienda. A transformed warehouse was created into the infamous Haçienda nightclub. Ultimat Vodka and Patrón Tequila cocktails were flowing throughout the evening, as guests admired models wearing the new collection and danced to the tunes of DJ Graeme Park.

Shenae Grimes and fiancée Josh Beech enjoyed looking at boohoo’s newest line while they sipped Ultimat Vodka cocktails.

Inside Scoop:

Shenae didn’t look too upset in the aftermath of the news that her television show “90210” was cancelled. She sipped on Ultimat Vodka cocktails and enjoyed the boohoo clothing as she looked longingly into Josh Beech’s eyes. Josh was quite the gentleman, holding her hand and making runs to the Ultimat Vodka bar.

DJ Graeme Park set the tone as guests danced up a storm while looking at models presenting the newest fashion line.

The hot pink boohoo branded bar was fully equipped with the finest in Patrón Spirits cocktails. The two specialty cocktails were the “Ultimat Style Refresher” which included Ultimat Vodka, fresh lime juice, Elderflower liqueur, club soda and Sprite, and “The Boohoo” which combined Patrón Silver Tequila, Patrón Citronge, Pomegranate Juice, fresh lemon juice and simple syrup.

NEW YORK, NY - MARCH 21:  A general view of atmosphere at boohoo US Launch - The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City.  (Photo by Bryan Bedder/Getty Images for boohoo)
A general view of atmosphere at boohoo US Launch – The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for boohoo)
NEW YORK, NY - MARCH 21:  Models pose at boohoo US Launch - The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City.  (Photo by Bryan Bedder/Getty Images for boohoo)
Models pose at boohoo US Launch – The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for boohoo)
NEW YORK, NY - MARCH 21:  DJ Graeme Park attends boohoo US Launch - The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City.  (Photo by Bryan Bedder/Getty Images for boohoo)
DJ Graeme Park attends boohoo US Launch – The Hacienda with Shenae Grimes & Josh Beech on March 21, 2013 in New York City. (Photo by Bryan Bedder/Getty Images for boohoo)

 

 

 

 

 

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