Los Angeles – On Wednesday night, Maxim and Rock the Vote celebrated the launch of the highly anticipated new video game Assassin’s Creed III at Colony in Hollywood. Earlier this year, Ubisoft and Rock the Vote announced a partnership through the presidential election with a number of innovative consumer initiatives including the “Art of the Assassin” tour and a special Assassin’s Creed III activation on Rock the Vote’s legendary Road Trip, bringing musical performances and voter registration to colleges nationwide.
Nick Cannon spent the majority of the evening dropping beats in the DJ booth. Celebrities such as Christian Serratos, Fiona Gubelmann, Renee Olstead, Kyle Massey, Quinton Aaron and Evan Ross hit the dance floor, singing and dancing throughout the evening. Prior to his stint as a DJ, Nick Cannon sampled Assassin’s Creed III. Later in the evening, Geoff Stults, Bryan Greenberg, and Scott Porter all took a stab at playing the game.