Oh sunglasses! Of course we all have em’, but do we truly appreciate their value? Seriously, ask yourself; what keeps the dangerous UV rays from damaging your delicate corneas? Sunglasses! When you’ve had a long night, what helps you cover those puffy bags under your eyes? Sunglasses! In high school when you ditched class with the seniors to take a…”nature walk,” what made sure no teachers got wise? Sunglasses!…well, and heavy perfume, but that’s beside the point. Most people see shades as just a fashion accessory…but that’s not true, as you can see, they are much more than that.
Los Angeles – Back by popular demand, the Carrera Sunglasses Escape returned to Los Angeles on July 30, 2011, to the legendary Chateau Marmont, to present its chic summer oasis to LA’s finest. After hitting up Miami, Austin, New York City, and Las Vegas, Carrera Escape is back in LA and ready to party. A traveling multi-city “urban retreat” for tastemakers, the Carrera Escape took over the bungalow area at the Chateau and created an exclusive getaway for guests.
“Carrera is excited to bring its Escape series to the Chateau Marmont,” says Eden Wexler, Director of Public Relations for Carrera/Safilo USA. “L.A. is synonymous with living life in the fast lane and is a city of tastemakers and trend-setters, all of which provide the perfect setting for a Carrera Escape event.”
The lucky guests were able to preview the latest collection of Carrera sunglasses, while sipping on specialty cocktails from UV Vodka and Asahi Beer. Mmm mmm. If you’re not the alcohol type and water is more your thing, MiO, the revolutionary liquid water enhancer, was on the premises and allowed guests to customize their water with six different flavors. While sipping your drink of choice, SOUL by Ludacris, provided listening stations, where you could slip on a stylish pair of Ludacris’ high-performance headphones and jam to the music. Venroy Australia also took part in this urban oasis, as guests previewed their latest line of chic and functional men’s board shorts. In addition, DavidBartonGym gave out complimentary one month memberships.
Live music by DJ Adrian Vera and DJ Jonny Abrams kept the crowd going all night.
These guests sure went home happy!
“After All, No Regrets”
Photos by John Sciulli