Los Angeles, CA – At the beginning of the month, Cameron Diaz and Katherine Power went to five retail stores in LA to help restock their vegan-friendly clean wine brand Avaline. While there, the duo decided to write notes to their customers on bottles of their popular white, red, and rosé wines. Messages including “Thanks” or “Cheers” followed by their signatures were left on shelves for shoppers to find – creating even more fun to the buzzy purchase.
Before leaving each location, Diaz and Power gifted store employees (of age) with bottles and then continued to the next store to restock the fast-selling brand. Stores visited include Ralphs, Sprouts, Target, Pavilions and Jaydes Market in the LA area.