PARTY embodies the Bright, FUN and Fashion-Forward side of the globally renowned Designer and Style Icon…with the same bold spirit that transformed fashion by reimagining the bridal space, Vera Wang is now turning her creativity and passion for design toward how — and what — we celebrate.
“First and foremost, I am a Designer, but I am also an entrepreneur and brand builder. I’ve dedicated my entire life to designing how people celebrate, and not just their weddings – from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home – and now, what they drink! PARTY is a natural extension of what I already do,” says Vera Wang. “Why prosecco? CELEBRATION! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.“
Vera Wang’s attention to detail has shaped every step of PARTY from grape to bottle. Designed to look chic on any table, the bottle is a sleek matte silver with “PARTY” in bold neon yellow letters exuding a modern, easy sensibility. The back of the bottle features an invitation to PARTY from Vera.
“This project involved input from my friends, family, even clients. A sort of family affair!”
To craft the prosecco Vera Wang looked to find a winemaker with both heritage and pedigree. She turned to the top winemaking region Piemonte, known for its sparkling wines, and to Araldica, producer of the best-selling Moscato in America. Led by second-generation winemaker Claudio Manera, it is one of Italy’s fastest-growing producers and most forward-thinking winemaking co-operative. Manera continues his father’s commitment to Italy’s winemaking traditions, preserving local varieties, protecting the environment and valuing the characteristics of each wine.
“At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition,” explains Manera. “Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco.”
Retailed at $25, Vera Wang PARTY is crafted from 100% Glera grapes and boasts aromas of apple and stone fruit, citrus notes and fresh acidity on the palate, with a soft and fruity finish. This new prosecco offers a fresh perspective in the sparkling wine category with its crisp effervescence, coupled with a bold aesthetic and playful voice. Vera Wang PARTY is currently available, and consumers are encouraged to visit VeraWangParty.com for more information on the wine or where to purchase it.
As society reimagines what it looks like to gather, Vera Wang’s PARTY reimagines what it looks like to celebrate. It’s what we could all use right now – a little bit of fun, a little bit of joy, and a new way to commemorate life’s meaningful moments.