Hamilton, Bermuda June 2, 2016 – Ten countries. More than 40 events. Hundreds of musicians. Millions of happy fans. Today, BACARDÍ®, the world’s most-awarded rum, announces its takeover of music festival season with a slate of epic experiences celebrating the best in contemporary music culture.
BACARDÍ is heating up summer with festival-edition parties around the globe, giving music lovers the chance to rub shoulders with the hottest musicians, watch exhilarating performances, drink BACARDÍ rum cocktails and most importantly – party like a rock star. Major Lazer, Swizz Beatz, Chromeo, and some of music’s freshest new artists have graced BACARDÍ stages and this summer, even more is in store.
Throughout festival season, BACARDÍ is making it better, easier, and even more fun for fans to enjoy their music experience. The BACARDÍ activations will bring new added elements for guests – including perks where guests can rest and recharge with extra seating and elevated views of stages, phone stations, and of course, delicious cocktails to keep the energy flowing. The best perk of all? Ticket sweepstakes across the globe via social media contests for fans to have a chance at winning tickets to attend.
“For years, BACARDÍ has been a partner in some of the most exciting moments in music history,” says Fabio Di Giammarco, Global Vice President, Bacardi rums. “By supporting these festivals, we’ll build on our storied tradition – helping musicians fuel the hustle, and continuing to delight fans the world over. Can’t bring the festival to the house? No problem. We’ll bring the house party to the festival.”
The BACARDÍ global music takeover kicks off in Europe at Primavera Sound (June 1-5) in Barcelona, and will host a number of CASA BACARDÍ experiences across the continent where guests can visit a bespoke BACARDÍ structure for great cocktails, music, and more. Throughout the summer festival season, BACARDÍ will be at festivals in Spain, the United Kingdom, Poland, Switzerland, Germany, The Netherlands, Belgium, Ireland, Hungary, and Russia, appearing at total of 42 music festivals, including British Summer Time (July 1-10), Les Ardentes (July 6-10), Alfa Future People (July 22-24), Lowlands (August 19-21), and more.
Across the Atlantic, BACARDÍ continues domination of festival season in the United States with the return of its House Party campaign at Governors Ball in New York, (June 3-5), where top-billing electro musicians Bob Moses and The Knocks will rock the BACARDÍ House Stage. The celebration continues at Lollapalooza, in Chicago (July 28-31), where a special BACARDÍ House Party build-out open its doors for even more energetic dance vibes and superstar performers.
Both BACARDÍ and music are facilitators at the heart of the best social experiences — whether at a music festival or at home. For those looking to recreate the music festival vibes throughout the summer at their own parties, BACARDÍ is offering Spotify playlists curated by exciting performers to pair with BACARDÍ cocktails like the Citrus Party Punch, the Red Rum Punch, or the classic Mojito.
BACARDÍ has strong roots in music culture, dating back to the 1920s in Cuba, where Facundo Bacardí’s grandson, Facundito Bacardí, hosted popular gatherings with live music in the family home. In the 1960’s, BACARDÍ partnered with Capitol records to release “Let’s BACARDÍ Party,” a co-produced album. This celebration of music continued throughout the years, including the popular B-LIVE music festival program that begin in 2006, bringing concert series to music lovers across 25 countries around the world, with performances from artists like Will Smith, Matt & Kim, and more, along with a partnership with Groove Armada. Most recently, BACARDÍ hosted BACARDÍ Triangle in 2014, an event that pushed the boundaries of the music festival, where 1,862 guests were whisked by private jet to the heart of the Bermuda Triangle to see GRAMMY award-winning DJ Calvin Harris, hip hop star Kendrick Lamar, and singing sensation Ellie Goulding perform in a private showcase.