Discover the Authentic Spirit of St. Croix with CRUZAN RUM “A Diamond in the Rum” Campaign

Screen Shot 2016-03-02 at 4.32.20 PM

Today, Cruzan® Rum is unveiling the brand’s new campaign, “A Diamond in the Rum.” Meticulously crafted on the island of St. Croix, Cruzan Rum is a unique and exceptional spirit – qualities typically reserved to describe diamonds – and it’s these traits that inspired the latest campaign.

An invitation to discover a taste unlike any other, “A Diamond in the Rum” highlights the authentic spirit of St. Croix and the care that goes into creating the exceptionally smooth, one‐of‐a‐kind taste that makes the award-­‐winning rum exquisite from first sip to last drop. The new digital campaign, created by Walton Isaacson, showcases 3rd generation Master Distiller Gary Nelthropp and highlights what makes Cruzan “A Diamond in the Rum.”

My family has been crafting Cruzan Rum on St. Croix for generations,” said Nelthropp. “From the tropical rain water collected in our wells to the sugar cane molasses, and through each stage of the rum making process, we believe that when you put the best in you get the best out. That’s why our team takes great care to create a quality rum true to the spirit of the island, and I am tremendously proud of the product we produce.

The campaign will be supported throughout 2016 via social media programming, digital support, public relations efforts and retail extensions.

Cruzan is a hidden gem in the rum category, so we wanted to create a new campaign that shared our story,” said Brendan Lynch, Senior Brand Director of Rum & Cordials at Beam Suntory. “‘A Diamond in the Rum’ brings to life our St. Croix heritage and showcases the care that goes into making our rum. And, since every fan can’t visit our St. Croix distillery for themselves, we wanted to bring the spirit of the island to them.”

To view the newest campaign videos rolling out in select markets starting this month, please visit:­‐in-­‐the-­‐rum.



Served over ice or in a classic cocktail, such as the Cruzan Rum Old Fashioned, the quality of Cruzan Aged Dark rum shines through in every drop.


Cruzan® Rum Old Fashioned

1 part Cruzan® Aged Dark Rum

1 tsp Sugar (or one Sugar Cube)

1 Orange Slice

Dash of Bitters

Splash of Club Soda

Method: Muddle the orange slice with sugar and bitters in a rocks glass. Add ice, and remaining ingredients and stir. Garnish with a cherry.


Tags: , , , ,

Related Posts

Previous Post Next Post


  1. Pingback: Canada viagra

  2. Pingback: goodrx cialis

  3. Pingback: cialis on line

  4. Pingback: generic cialis india

  5. Pingback: Buy viagra from canada

  6. Pingback: generic cialis cost

  7. Pingback: how much does cialis cost at walmart

  8. Pingback: printable cialis coupon

  9. Pingback: cialis coupon walgreens

  10. Pingback: viagra 100mg

  11. Pingback: viagra 50mg

  12. Pingback: top rated ed pills

  13. Pingback: medicine for impotence

  14. Pingback: cheap ed pills

  15. Pingback: canadian online pharmacy

  16. Pingback: Real cialis online

  17. Pingback: levitra

  18. Pingback: online vardenafil

  19. Pingback: levitra pill

  20. Pingback: free slots online

  21. Pingback: online casino slots no download

  22. Pingback: best generic viagra

  23. Pingback: best online casinos that payout

  24. Pingback: cash advance

  25. Pingback: online payday loans

  26. Pingback: loans online

  27. Pingback: viagra for sale

  28. Pingback: cialis buy

  29. Pingback: cialis 20

  30. Pingback: cialis internet

  31. Pingback: cialis 5 mg

  32. Pingback: casino online

  33. Pingback: casino online real money

  34. Pingback: casino gambling

  35. Pingback: sildenafil viagra

  36. Pingback: generic sildenafil

  37. Pingback: generic viagra cost

  38. Pingback: purchasing cialis online

  39. Pingback: cialis miami

  40. Pingback: best generic cialis

  41. Pingback: where can i buy levitra online

  42. Pingback: buy levitra in australia

  43. Pingback: Buy viagra in us

  44. Pingback: order original cialis

  45. Pingback: Canadian healthcare viagra sales

  46. Pingback: sildenafil kamagra

  47. Pingback: order cialis india

  48. Pingback: Buy viagra without rx

  49. Pingback: Buy viagra cheap

  50. Pingback: cialis orders paypal paid

  51. Pingback: order cialis online canada

Comments are closed.