Scottsdale, AZ – Last night, HUGO BOSS Parfums toasted the biggest weekend in professional football as a sponsor and official partner of The Maxim Party, the premiere event of Super Bowl XLIX weekend in Arizona. The star-studded night attracted some of the most notable celebrities, athletes and industry VIP’s. Attendees made their way through a dedicated Hugo Boss Parfums studio on the red carpet and included Chris Evans, Chris Pratt, Anna Faris, Paul McCartney, Bryan Greenberg, Zachary Levi, Kellan Lutz, Chase Crawford, French Montana, Alyssa Milano, Ian Ziering, AnnaLynne McCord, Tom Arnold, The Roots, DJ Cedric Gervais, DJ Questlove, Bow Wow, Hill Harper, JB Smoove, Adam Richman, Stephen Colletti, Tahj Mowry, Steve Weatherford, Prince Amukamara, Montee Ball, Jerome Bettis, Latavius Murray, Blake Bortles, as well as Hugo Boss Parfums ambassador Victor Cruz. Grammy Award Winner Ludacris treated guests to a surprise live concert of his numerous chart-topping hits and Nick Cannon performed while DJ Vice played as guests danced through the night.
HUGO BOSS Parfums and the NFL previously announced its “Success Beyond the Game” campaign, bringing together men who have achieved success beyond their discipline with the brand’s classic scents for men: BOSS BOTTLED., BOSS BOTTLED. NIGHT. and HUGO MAN. Together with Maxim, Hugo Boss Parfums delivered a one-of-a-kind entertainment experience in honor of Super Bowl XLIX, a natural evolution of the brand’s existing partnership with the NFL. As the ultimate destination to attend during Super Bowl weekend, The Maxim Party retains a well-deserved reputation for the most exciting performances, and an unrivaled guest list.