NYLON and Olay Fresh Effects present NEON Carnival with GUESS

On Saturday night, NYLON, Olay Fresh Effects and GUESS presented the 5^th annual Neon Carnival. The most highly anticipated and sought after event of the weekend returned with exhilarating park rides, traditional carnival games including a booth by Skull Candy, and delicious treats by STK and Fatburger. Redbull and AQUAhydrate kept festival-goers hydrated throughout the night, while Peroni Nastro Azzurro kept guests tipsy.

Celebrities in attendance included: Aaron Paul, Nicky Hilton, Paris Hilton, Bryan Greenberg, Jaimie Chung, Claire Holt, Kellan Lutz, Paul Wesley, Emile Hirsch, Lukas Haas, Miles Teller, Michael Trevino, Puff Daddy, Steven Tyler, Lance Bass, Ryan Philippe, Christina Milian, Jared Leto, Carmen Electra, Nick Simmons, Josh Henderson, Jessica Szohr, Jesse Metcalfe, Tatyana Ali, Zoe Kravitz, Joe Jonas and more!

World-renowned DJ Ruckus and his cousin actress/musician Zoe Kravitz, along with Hollywood-favorite DJ Politik, provided the tunes during tonight’s festivities.

Party-goers, VIPs and celebrities experienced old-school carnival bumper cars from Olay Fresh Effects, freshened up in the Olay Fresh Effects refresh station (with braid specialists) and rode The Zipper and Rampage from GUESS and Nylon & Olay Fresh Effects Ferris wheel.

Known for artfully blending two concepts into one, the modern steakhouse and a chic lounge, STK offered key culinary favorites. STK Chef Robert Liberato created items including kale chips, soft pretzels, neon popcorn and short rib sliders. STK also hosted a kissing booth with a twist on the traditional booth where guests gave lips stickers in place of actual kisses.

Samsung brought an ultimate VIP Samsung Galaxy Lounge where celebrities such as Jared Leto, Kelly Osbourne, Puff Daddy and Carmen Electra were seen taking photos with the new GS5.

Inside scoop:

The STK bars and food stations at the Neon Carnival were a hit among celebrities including Jermaine Dupri, Edy Ganem, Jared Leto and Tatiana Ali.

Oscar award winning actor Jared Leto was a fan of STK’s caramel popcorn, visiting the popcorn booth onsite and speaking with the STK team. Leto was dressed casual in a red flannel shirt and aviator glasses. Before he was off to ride some of the carnival rides he grabbed one of STK’s soft pretzels.

Actress Edy Ganem (Devious Maids) picked up an STK sweatshirt to warm up throughout the night. Guests weathered the strong winds and a sand storm to make it to the carnival.

Musician/producer Jermaine Dupri seemed in good spirits. He stopped by Neon Carnival following the festival and enjoyed STK’s butter popcorn. He was friendly to guests, taking photos with carnival attendees.