Skinnygirl Cocktail’s Launches Skinnygirl White Peach Margarita in Time For Cinco De Mayo

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Skinnygirl Cocktails, one of the fastest growing brands in the spirits industry, has redefined the way women cocktail.  What started in TV personality Bethenny Frankel’s kitchen has turned into a cocktail phenomenon– offering innovative, guilt-free options for women who want it all.  Skinnygirl Cocktails is thrilled to put a twist on the Skinnygirl Margarita, the instant classic that started it all, and introduce Skinnygirl White Peach Margarita just in time for Cinco de Mayo.

White Peach Margarita is very fruit forward and offers a light and refreshing taste with flavors of sweet and juicy peach complimented with notes of silver tequila, tropical tones and lime with a lingering finish of peach and lime.  At only 100 calories per 4 oz. serving, White Peach Margarita offers a satisfying cocktail while helping save calories for other indulgences.  Skinnygirl White Peach Margarita is offered at 25.4 proof, the same as the original Margarita yet with a sweet kick.  Like its predecessors, the product is served in 750 ml bottles with a screw top.  It is currently priced at $14.99 every day and $12.99 promotionally.  White Peach Margarita ships April 2012 and hits stores nationwide in May 2012.

From Ready To Serve (Margarita, Sangria, White Cranberry Cosmo, Piña Colada and White Peach Margarita) to Ready To Drink (Skinnyminis) to Ready To Mix (Vodka) to Ready To Enjoy (Wine), Skinnygirl continues to raise the bar by breaking the rules and redefining women’s cocktailing needs.  In March 2011, the Skinnygirl Cocktails was acquired by premium spirits powerhouse Beam Inc.  Beam has rapidly grown the brand into one of the fastest growing spirits brands in the market today.  In 2011, Skinnygirl Cocktails’ comparable net sales rose a staggering 486%.



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