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Celebrities came out to the Sunset Tower Hotel in Hollywood last week to support the launch of the new ‘Noon by Noor‘ fashion label. Kim Kardashian and Lo Bosworth both wore pieces from the collection, as Joyce Bonelli showed off her Noon by Noor headpiece and gloves.
Demi Lovato, Brittny Gastineau, AnnaLynne McCord, Simon Huck, Jonathan Cheban, and Kris Humphries were also in attendance.
Combining luxurious fabrics and intricate embellishments, this new elegant line is designed to flatter the modern woman, while taking inspiration from timeless styles. It can be worn with sophistication during the day and with elegance at night.
Kim Kardashian in Noon by Noor…
Kim Kardashian at the launch of 'Noon by Noor', Sunset Tower Hotel, Hollywood, July 20, 2011
Lo Bosworth in Noon by Noor…
Lo Bosworth at the Launch of 'Noon by Noor', Sunset Tower Hotel, Hollywood, July 20, 2011AnnaLynne McCord at the Launch of 'Noon by Noor', Sunset Tower Hotel, Hollywood, July 20, 2011Kim Kardashian and Brittny Gastineau with Command PR mavens, Jonathan Cheban and Simon Huck, Launch of 'Noon by Noor', Sunset Tower Hotel, Hollywood, July 20, 2011
Joyce Bonelli wearing Noon by Noor headpiece and gloves…
Demi Lovato and Joyce Bonelli, Launch of 'Noon by Noor,' Sunset Tower Hotel, Hollywood, July 20, 2011Kim Kardashian and Kris Humphries, Launch of 'Noon by Noor,' Sunset Tower Hotel, Hollywood, July 20, 2011Lo Boworth peruses through the 'Noon by Noor' collection, Sunset Tower Hotel, Hollywood, July 20, 2011
