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The MAXIM Party with HUGO BOSS Parfums to Celebrate Super Bowl XLIX

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Scottsdale, AZ – Last night, HUGO BOSS Parfums toasted the biggest weekend in professional football as a sponsor and official partner of The Maxim Party, the premiere event of Super Bowl XLIX weekend in Arizona. The star-studded night attracted some of the most notable celebrities, athletes and industry VIP’s. Attendees made their way through a […]


Bud Light Hotel Announces World-Class Concert Lineup for Super Bowl Weekend

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Last month, Bud Light made waves when it revealed that Bud Light Hotel New York will take place on a cruise ship. Now, the official beer sponsor of the NFL is rocking the boat again with the announcement of its world-class Bud Light Hotel concert lineup. Foo Fighters, Imagine Dragons and The Roots have all signed […]