Currently Browsing: paul mitchell

theAudience Social Club Kicked Off Music’s Biggest Festival with PATRÓN TEQUILA

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theAudience Social Club, presented by Wildfox, Fool’s Gold, BMW, Paul Mitchell, Stella Artois and Patron Tequila, kicked off music’s biggest festival in La Quinta, CA by welcoming infuencers, celebrities and socialites for a unique, immersive social experience featuring performances by Bonobo (DJ Set), A-Trak, Tasty Treat, LondonBridge, Venessa Michaels and friends, wrapping up a weekend […]


Spotlight: From $700 to $900 million


The real deal, John Paul DeJoria, made it from nothing, to nothing, to a lil’ something, then back to nothing, then to something, and a truck load more. Not only is this guy a ga-zillionaire, but has the phenomenal cosmic power to make your split-ends disappear. Born a true Los Angeleno, son of Italian and […]