New York – Last week, Columbia Records and Roc Nation hosted a pre-party for Rita Ora at Lower East Side hotspot, Rochelle’s, before her private show at The Box. Arriving in a hot pink sequin dress paired with white adidas wedge sneakers, Rita made it a point to go around the room and say hello to everyone, taking pictures and giving hugs. Around 7:15PM, Rita left to prepare for her show at The Box. Despite it being raining and having a car service available, Rita took to the streets of New York City and walked the short distance from Rochelle’s to The Box. Even with her top song, I Will Never Let You Down, blowing up the charts, Rita definitely didn’t put on a diva act.