West Hollywood – The Colgate Optic White Beauty Bar kicked off with a bang on Friday afternoon at 901 Salon in Los Angeles. A slew of celebrities and tastemakers, including Maria Menounos, Nicky Hilton, Ashley Tisdale, Amber Lancaster, Audrina Patridge, Kathy Hilton, Christina Milian, Jessica Stroup, Jamie Chung, Courtney Robertson, Jodi Sweetin, Taylor Armstrong, Farrah Abraham, Janel Parrish, Jessica Hall, Francia Raisa, Cassie Scerbo, and more were pampered with the ultimate in VIP treatments.
Everyone stayed tipsy as they sipped on delicious signature cocktails made with UV 80 and UV Whipped; Pink Squirrel, Screw Driver, Root Beer Float, Whipped Cream Soda, & the Javatini. The Coffee-mate Natural Bliss Coffee Bar complete with goodies and decadent desserts was also a hit.
Guests were treated to makeup consultations by celebrity makeup artists at the Colgate Optic White “Find Your Best Smile” lipstick station as they learned about the perfect shade of color to enhance their pearly whites, received gel polish manicures by SensatioNail, posed for photos in the Skintimate photo booth, checked out the latest fashions by Motel Rocks, learned about the new special edition Cetaphil Moisturizing Cream, and received the perfect tan by Fake Bake without any healthy risks.
#spotted Farrah Abraham celebrating her 21st birthday with a delicious UV Vodka and Coffee-Mate Natural Bliss cocktail at the Colgate Optic White Beauty Bar.