Miami, FL – At the end of February, Cierto Tequila hosted an exclusive party aboard superyacht, The ARTISAN in Miami, Florida, during SOBEWFF to celebrate the U.S. debut of the world’s most awarded tequila in history. The 200-plus-foot ARTISAN superyacht, owned by Cierto Co-Founder and Chairman, Todd Chaffee, was docked at the Miami Beach Marina, welcoming guests to taste Cierto Tequila for the first time, complete with signature cocktails, light bites, dancing and more.
Attendees were treated to a welcome glass of champagne upon arrival to The ARTISAN, before imbibing on signature cocktails of the night, including the Cierto Margarita, made with Cierto Tequila Private Collection Blanco, plus a watermelon-infused Cierto Sandia Sunrise, and Cierto Calamansi Paloma, made with Cierto Tequila Private Collection Reposado. This marks the first time that guests were able to try the 100% additive-free, “true” tequila since its official U.S. launch on Thursday, February 23rd.
Aboard The ARTISAN attendees bumped elbows and danced the night away until the early hours on Sunday, but not before enjoying burgers and flatbreads to satisfy their late-night cravings. Notable guests to partake included JoJo Fletcher, TV personality, who was caught sipping Cierto all night long alongside her husband and sports commentator, Jordan Rodgers. JoJo and Jordan were accompanied by JoJo’s brothers and sisters-in-law, Matt, Ben, Mallory and Rae Patton, who are all friends of Cierto Co-Founder, Todd Chaffee, and staying on The ARTISAN all weekend, while enjoying a Miami vacation. They were accompanied by more friends of the brand like philanthropists Ernesto and Ashley Arguello, Cierto Creative Director Anthony Mandler and his wife, model and entrepreneur Denise Vasi, co-founder and co-CEO of Sakara Life Whitney Tingle, amongst others.
Additional notable attendees included President and CEO of Gibson Brands, Jason “JC” Curleigh, who spent his Saturday evening aboard the superyacht with his friend Bert Jacobs, CEO of Life is Good Company. Given the launch was during SOBEWFF, the foodie influencers showed out like Meredith Hayden, famed for her Instagram and TikTok @wishbonekitchen, alongside Henry Laporte of @salt_hank, Samantha Schnur of @thenaughtyfork and more. The event was also well attended by countless models and influencers like Pietro Boselli @pietroboselli, Katarina Zarutskie @katarinazarutskie, Nane Miller @naneemiller, Kalli Locklear @kallilocklear and more.