Rock & Roll Hall of Famer, Sammy Hagar, Introduces Sammy’s Beach Bar Cocktail Co. to the Sunshine State

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Boca Raton, Florida – Fans and local residents gathered at Waterstone Resort & Marina today to join Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar to celebrate the Florida launch of Sammy’s Beach Bar Cocktail Co. His award-winning top-shelf sparkling rum cocktails in a can are now available throughout the Sunshine State.

Hagar’s loyal fans, the Redheads, came from all over the state to see Hagar hop behind the bar, where he handed out cans of his new Beach Bar Cocktails and made cocktails with his Santo Tequila Blanco, Santo Tequila Reposado and Beach Bar Rum. Signing everything from T-shirts to album covers and guitars along the way, Hagar posed for selfies with dozens of fans before getting on a boat and surprising boaters on Lake Boca Raton, where he tossed canned cocktails and koozies to other boaters. 

Hagar’s award-winning Puerto Rico-made Beach Bar Rum steeps island flavors into the canned cocktails, which are available in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola ChillMade with all-natural ingredients and sweetened with agave syrup, each 12 oz. can is under 130 calories, contains five grams of sugar, and is 5.5% alcohol by volume (ABV)

Fans also enjoyed signature cocktails made with Santo and Beach Bar Rum, including Santo Ranch Water, Classic Santo Margarita, Smoky Paloma, Red Head Mai Tai, Maui Spiced Beach and the Rockin’ Daiquiri. Recipes for these cocktails and many more can be found in “Sammy Hagar’s Cocktail Hits: 85 Personal Favorites from the Red Rocker.” 

Sammy’s Beach Bar Cocktail Co. debuted last year and the cans are now sold in retail locations, restaurants and bars throughout Nevada, California, Texas and Florida. A celebration of beach life, Sammy’s Beach Bar Cocktail Co. supports non-profit organizations supporting beach and ocean clean-up initiatives. 


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