Cachaca 51 Launches Music App, DJ-51

Screen Shot 2015-04-15 at 3.44.09 PM
DJ - 51
DJ – 51

Like a harmonious blend of liquids in the perfect cocktail, carefully curated music is a crucial element to the perfect social gathering. The challenge when groups of people gather is compiling the right playlist because musical taste is highly personal. Cachaca 51 just launched DJ51, a free app that analyzes the individual tastes of people in a room using their Spotify libraries and creates a playlist of music that reflects the collective musical taste of the participants. The more people that join, the better the collective playlist. The app uses algorithms and artificial intelligence to seamlessly aid the discovery of mutually shared music tastes, creating a sense of togetherness and ultimately, creating a more united atmosphere. Because as the number of playlist participants increases, the music of the individual dissolves, the available explanations behind why each song playing reinforces the core promise of DJ51— making the resulting playlist feel truly collectively assembled.

The app is available for Android and iOS. DJ51 was created by Cachaça 51, a Brazilian distilled spirit, as a brand experience that engages new and existing consumers.



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