Los Angeles – Distinctive Assets, the LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag 15 years ago, once again produced the official talent gift bags and backstage gift lounge for the 56th Annual GRAMMY Awards®. The legendary show’s presenters and performers were treated to fabulous thank you gifts in acknowledgment of their participation . . . all within a gift lounge infused with the beauty of natural elements, like reclaimed-recycled-repurposed furnishings, lush foliage and Southeast Asian accents courtesy of Revamp & Revive and Bo Tree.
“To be a small part of Music’s Biggest Night® is a total thrill and honor,” says Distinctive Assets’ founder Lash Fary. “It is particularly gratifying that our gift distribution at the GRAMMY®s is viewed by the industry as the crown jewel of celebrity gift lounges and has become a perk anticipated by talent.”
The GRAMMY Gift Lounge presented by MTG was open to presenters and performers during three full days of rehearsals. Headlining this year’s gift bonanza was innovative beauty aids such as Touch Gold from MTG and luxury American-made shoes from Max Martin. Other Lounge gifts included: Gibson Brands, Fabi Fabi phone cases fusing jewelry + mobile accessories along with Fabian cufflinks, iHome Bluetooth portable FM stereo boomboxes, Gramovox – the world’s first Bluetooth Gramophone, MiP by WowWee, ZB Savoy Gentleman’s Gift Box (bowtie + necktie + pocket square), BioXgenic Nutritional Supplements, the hottest designer sunglasses from SOLSTICE Sunglasses, a year’s supply of 5 Gum, SIS by Simone I. Smith crystal candy pendants, Odoyo PowerShell recharging cases, Non F Energy Cream by McCoy, and a Las Vegas Ultimate Entertainment Package including tickets to the city’s hottest shows and gift certificates to be used at Vegas’ best restaurants. Additionally, back by popular demand, each Lounge guest had the opportunity to win a special gift via the GRAMMY Gift Lounge Sweepstakes.
