DEWAR’S Launches New Campaign, “The Drinking Man’s Scotch”

DEWAR’S Scotch Whisky is excited to offer an exclusive preview of its brand-new campaign, “The Drinking Man’s Scotch,” that just recently launched.

This edgy new campaign which marks DEWAR’S return to national television after a five year absence—subverts the tired conventions and tradition that dominate Scotch whisky. Centered around the gritty world of the campaign’s icon—a beautiful, alluring and mysterious Scottish woman with the presence of a queen and the mouth of a gangster—“The Drinking Man’s Scotch” reintroduces DEWAR’S to a new generation of modern men through the icon’s signature words of wisdom, such as, “Serious is not always easy, but it comes with serious benefits” and “Speed is often the enemy of true pleasure.”

DEWAR’S Scotch Whisky is excited to share with you this exclusive preview of

“The Drinking Man’s Scotch”