Exclusive Paris Fashion Week Party to Launch Anna Dello Russo at H&M

“Excess for me means success” – Anna Dello Russo.

Paris – Last night, at the peak of Paris Fashion Week, an extravagant party launched the AdR at H&M collection with theatrical flair. Hosted by H&M and fashion icon Anna Dello Russo, the Paradis Ball took place in the famed Paris cabaret nightclub, Paradis Latin. The glitzy event combined fashion, performances, and a live showcase by music star Azealia Banks. Friends and fashionistas, including Jessica Stam, Jeremy Scott, Ellen Von Unwerth, Rachel Zoe, Anja Rubik, Karlie Kloss, Bryan Boy & Leigh Lezark gathered to celebrate.

Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous and playful line of accessories that Anna Dello Russo designed for H&M, which will be in 140 stores worldwide and online, on October 4^th, 2012.

“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dance floor. We created an amusing cabaret show – while it was pure Parisian entertainment, it also functioned as a metaphor for the carousel of fashion. There was a voguing performance, too, and I had an army of mini AdR’s around me who were wearing the collection, just for the sake of something unexpected. Excess for me means success,” says Anna Dello Russo.

Creative Advisor at H&M, Margareta van den Bosch, says “The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring.”