Last night, GREY GOOSE officially introduced the world to their newest flavor, Grey Goose Cherry Noir, with the premiere of their national TV campaign.
Entitled “Hotel Noir,” the highly anticipated TV spot marked a new approach for Grey Goose, and starred top nightlife talent and featured an original music score from the world renowned DJ A-Trak. In addition to DJ A-Trak, other notable talent featured in the spot included singer/songwriter Neon Hitch, English singer/songwriter VV Brown, and Vashtie Kola, who was recently voted one of Hip Hop’s 100 most influential people.
A unique direction in both style and content, the spot takes the viewer through the world of intrigue, excitement and possibility that is “Hotel Noir,” creating a story and building context and meaning around this new flavor (and direction) for GREY GOOSE Vodka.
Check out the tv spot:
A bit of background on the flavor; Grey Goose Cherry Noir is crafted with 100% natural essence from the rarest black cherries handpicked in French Basque countryside and masterfully blended with Grey Goose Original. Its dark fruit tangs and layers of spice evoke a more seductive side of the brand.