MARA HOFFMAN COLLABORATES WITH PROPER ATTIRE® TO CREATE A NEW ADDITION TO YOUR FALL WARDROBE
New York – On Saturday, February 11th, designer Mara Hoffman returned to the runway, debuting her mesmerizing Fall 2012 collection and stylish limited edition Mara Hoffman for PROPER ATTIRE® condoms featuring her signature prints to over 1,100 people at Mercedes-Benz Fashion Week at Lincoln Center in New York. Superstar friends and Fashion Elite, including Nigel Barker, Whitney Port, June Ambrose, Shana Moakler, Eric West, Miss J, Beth Riesgraf, Nathalie Rock and Torrey Devitto, joined Hoffman’s family, including 1-year-old son, Joaquin.
Proper Attire filmed an exclusive video backstage at the show, featuring Eric West, Torrey DeVitto, Nigel Barker and Shanna Moakler…
With sales benefiting charitable organization Planned Parenthood Federation of America, safer sex has never been so chic. Hoffman also joins the likes of designers Rebecca Minkoff, Vena Cava, Charlotte Ronson, Alexander Wang, Brian Reyes, Jeremy Scott, and Yigal Azrouël, who have all collaborated on collections for the condom brand. PROPER ATTIRE® also creates products with the Keith Haring Foundation to feature Haring’s artwork in honor of World Aids Day.
On her decision to collaborate with PROPER ATTIRE®, Hoffman says, “As a longtime supporter of PROPER ATTIRE® and Planned Parenthood Federation of America, I loved the idea of using my designs for such a good cause. I updated three of my prints to reflect my interpretation of the three different condom styles available, so there is something for everyone in the collection.”
Rachel Molloy, director of branded products at PROPER ATTIRE®, says, “We were thrilled to partner with Mara Hoffman this season, especially as she is a woman designing a product other women will be excited to use. Her beautiful designs always stand out from the crowd, and we know our customers will be proud to carry her PROPER ATTIRE® condom designs.”
Stylish and practical, PROPER ATTIRE® condoms by Mara Hoffman are sure to be at the top of every wish list this Spring.
PROPER ATTIRE® condomsby Mara Hoffman will be available at ProperAttireCondoms.com, Jimmyjane.com and MaraHoffman.com.