Gen Art & Crest 3D White Announce the ‘Little White Wardrobe’ Design Competition during NYFW

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Winning designer’s collection to be showcased at

Gen Art New Garde presented by Crest 3D White during NYFW

NEW YORKGen Art and Crest 3D White are excited to announce the launch of the ‘Little White Wardrobe’ Design Competition, granting one designer the stand-out moment of a lifetime at Gen Art New Garde presented by Crest 3D White during New York Fashion Week in February 2012.  Emerging designers are challenged to create a glamorous and radiant capsule collection of five full looks inspired by Crest 3D White, the #1 whitening brand recognized by top beauty magazine editors.  For the first time in Gen Art history, the winning designer‘s capsule collection will walk the runway that evening at the Gen Art New Garde fashion show (date TBA).

The competition invites designers 18 years and older from all over the U.S. to get creative and build a collection influenced by Crest 3D White’s key phrases such as ‘3D White,’ ‘Glamorous,’ ‘Whitens and Brightens,’ ‘Dazzling,’ ‘Stand-Out Moment,’ ‘Radiance,’ ‘Brightening,’ ‘Shine,’ and ‘Little White Dress (LWD)’, and wow a panel of industry judges.  The winner will have the opportunity to debut their capsule collection at New York Fashion Week, courtesy of Crest 3D White and Gen Art.  Three lucky finalists will also be selected to showcase their sketches on site at the Gen Art New Garde fashion show.

Gen Art is responsible for discovering such talent as Zac Posen, Rodarte, Phillip Lim, Rebecca Taylor, Whitney Port, Bensoni, Eugenia Kim, Lulu Frost and Raquel Allegra.  Several Gen Art alumni designers have gone on to win the coveted emerging designer award by the Council of Fashion Designers of America (CFDA) following their debut with Gen Art.  New Garde presented by Crest 3D White will feature the full collections of three emerging designers in addition to the Crest 3D White competition winner’s capsule collection.

Elizabeth Shaffer, co-president of Gen Art stated, “Getting the opportunity to show your collection to a packed house of press, industry and consumers during New York Fashion Week is every designer’s dream. We are elated to be partnering with Crest 3D White this season to make the dreams of one young designer come to life!”

Designers are asked to submit 8-10 sketches from their proposed capsule collection, a personal statement, and previous examples of their work among other items.  They will be judged on criteria such as design aesthetic, originality, feasibility of production, and connection to Crest 3D White’s key phrases.  In addition to being traveled to New York Fashion Week for their debut, the winner will also be provided a stipend to put their vision into production.  Full submission info can be found at

To connect socially, find Crest 3D White on Facebook ( and Twitter (@Crest).  You can also find Gen Art on Facebook (, Twitter (@Gen_Art) & Tumblr ( Join the ‘Little White Wardrobe’ Design Competition chatter using the hashtag #3DWhiteLWW.








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