Sun, fashion, beaches, models, and alcohol. What could be better??? If you weren’t in Miami this past weekend, you truly missed out.
Mercedes-Benz Fashion Week Swim took over Miami from July 14-18, 2011.
On July 14 @ 7PM, SKYY Vodka and Diesel unveiled a swimwear collaboration starring Kristin Cavallari (The Hills) at Mercedes-Benz Fashion Week Swim at the Cabaña Grande venue at the Raleigh Hotel.
The sexy new swimsuit collection that was revealed as part of DIESEL’s opening night show this past weekend was sexy x10. Special guest, Kristin Cavallari, strutted her stuff down the runway wearing the world’s first glass bikini, designed by DIESEL and inspired by SKYY Vodka’s iconic cobalt blue glass bottle.
A limited edition of SKYY-inspired men’s and women’s DIESEL-designed swimwear was also featured at this exclusive runway show.
Later that evening, Cavallari and DJ Jessica Szohr (Gossip Girl), joined SKYY, the official vodka of Mercedes-Benz Fashion Week Swim, for the Official Kick-Off Party at the Raleigh pool deck, which also showcased the decor themes of Diesel Island, the fashion brand’s latest campaign.
The Kick-Off Party, the most coveted invite at Mercedes-Benz Fashion Week Swim, featured an array of sensual SKYY Vodka cocktails and a tropical beach feel. DJ Jessica Szohr kept the crowd going all night.
Throughout the rest of the weekend, SKYY Vodka took their sexiness and infused it into their custom VIP cabana at the Raleigh Oasis, serving custom SKYY cocktails to models, celebrities, and fashion insiders.
“I can guarantee the SKYY swimwear created by Diesel is unlike anything you have ever seen,” said Cavallari. “At Mercedes-Benz Fashion Week Swim, SKYY is taking the sexiest event of the week and making it even sexier.”