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LIME-A-RITA Announces Brand Makeover Created By Women, For Women

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NEW YORK, March 13, 2017 — Lime-A-Rita announced today that it will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women. Led by a team of female marketers, agency partners, and brewmasters, the brand is celebrating its fifth anniversary with a head to toe makeover including a new look and […]

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LIME-A-RITA Announces Launch of Cherry-Ahh-Rita Seasonal Flavor to Close Out Summer

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Lime-A-Rita has announced the launch of their limited edition Fall / Winter seasonal Cherry-Ahh-Rita, just in time to toast to the end of summer. The newest edition to the Lime-A-Rita family combines the sweet, juicy taste of dark cherries with a fresh margarita twist. Whether you’re celebrating a birthday, beach day or just relaxing after […]

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