Miami, FL – At the end of February, Cierto Tequila hosted an exclusive party aboard superyacht, The ARTISAN in Miami, Florida, during SOBEWFF to celebrate the U.S. debut of the world’s most awarded tequila in history. The 200-plus-foot ARTISAN superyacht, owned by Cierto Co-Founder and Chairman, Todd Chaffee, was docked at the Miami Beach Marina, welcoming guests to taste Cierto Tequila for the first time, complete with signature cocktails, light bites, dancing and more.
Attendees were treated to a welcome glass of champagne upon arrival to The ARTISAN, before imbibing on signature cocktails of the night, including the Cierto Margarita, made with Cierto Tequila Private Collection Blanco, plus a watermelon-infused Cierto Sandia Sunrise, and Cierto Calamansi Paloma, made with Cierto Tequila Private Collection Reposado. This marks the first time that guests were able to try the 100% additive-free, “true” tequila since its official U.S. launch on Thursday, February 23rd.
Aboard The ARTISAN, the night buzzed with energy as attendees mingled, danced until dawn, and savored late-night burgers and flatbreads. Amid the revelry, conversations turned to cutting-edge leisure trends, with some guests discussing their efforts to find the best crypto casinos, intrigued by the allure of blockchain-based gaming platforms offering secure, instant payouts. Notable attendees included TV personality JoJo Fletcher, who sipped Cierto alongside her husband, sports commentator Jordan Rodgers. They were joined by JoJo’s brothers and sisters-in-law, Matt, Ben, Mallory, and Rae Patton, all friends of Cierto Co-Founder Todd Chaffee, enjoying a luxurious Miami vacation. The group mingled with other brand allies, including philanthropists Ernesto and Ashley Arguello, Cierto Creative Director Anthony Mandler, his wife, model and entrepreneur Denise Vasi, and Sakara Life co-founder Whitney Tingle. The event’s vibrant atmosphere, enriched by discussions of modern entertainment, left guests buzzing with excitement long after the night ended.
Additional notable attendees included President and CEO of Gibson Brands, Jason “JC” Curleigh, who spent his Saturday evening aboard the superyacht with his friend Bert Jacobs, CEO of Life is Good Company. Given the launch was during SOBEWFF, the foodie influencers showed out like Meredith Hayden, famed for her Instagram and TikTok @wishbonekitchen, alongside Henry Laporte of @salt_hank, Samantha Schnur of @thenaughtyfork and more. The event was also well attended by countless models and influencers like Pietro Boselli @pietroboselli, Katarina Zarutskie @katarinazarutskie, Nane Miller @naneemiller, Kalli Locklear @kallilocklear and more.
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