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Sailor Jerry Rum Celebrates Bartender Appreciation Day on December 8th

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HAIL TO THE BARTENDER! New York – Sailor Jerry, the iconic spiced rum, is encouraging everyone to fill their favorite bars across the country on December 8, 2012 in celebration of Bartender Appreciation Day, stuffing tip jars in support of the hardworking professionals behind the bar. The unofficial holiday was established in 2011 as the […]


Celebrate Navy Day with Sailor Jerry Rum

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Norman ‘Sailor Jerry’ Collins enlisted in the U.S. Navy at age 19 and traveled the world until he settled in Hawaii. He opened his tattoo parlor in the notoriously chaotic Hotel Street District of Honolulu during WWII. Here, his clientele were men one-step away from wartime experiences that would define the rest of their lives. On […]


Tiki Time with Sailor Jerry Rum and BOLS Liqueur

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For those keeping track, autumn officially begins on Saturday, Sept. 22. That means you have one more month to capitalize on all your warm weather indulgences—especially cocktails—that you’ve missed out on in the summertime months. One, in particular, that you may have missed are the oh-so-delicious Tiki cocktails. Before the tailgates and hoodies become the […]