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BACARDÍ brought the Sound of Rum to Bonnaroo Music Festival this year at The Oasis Mixed by BACARDÍ. The Oasis was a custom event space with mirage pools, live DJs, games of beach volleyball, specialty cocktails served in coconuts, real sand, oversized hammocks, and DIY tiki mugs. Several Bonnaroo performers came throughout the weekend to […]
Miami, FL – BACARDÍ and Major Lazer kicked-off Memorial Day Weekend and set the summer free with a private Sound of Rum experience on the shores of BACARDÍ Bay last night. BACARDÍ harnessed its Caribbean roots and brought together a diverse mix of reggae, dancehall, soca, hip-hop and electronic music alongside four island-inspired pop-up restaurants […]
Wednesday, May 24, 2017 – Earlier this month, BACARDÍ opened up a nationwide job search to recruit a “Minister of Rum” – someone who shares the brand’s unique passion and spirit to help revolutionize the rum category – and today, at the annual BACARDÍ Legacy Global Cocktail Competition in Berlin, BACARDÍ has announced that the […]
