As the global market for mezcal continues to soar, SU CASA MEZCAL launched at the end of March 2023, in hundreds of retail stores, bars, restaurants, hotels and stadiums in New York, New Jersey, California, Illinois and Florida. SU CASA MEZCAL will be available for purchase in select BevMo, Gopuff and BuyRite stores. It will also be prominently featured on cocktail menus in a wide variety of prestigious locations including TAO Group, Catch Hospitality Group, Moxy Hotels, ESME Hotel, Scarpetta Restaurants, The Seville, Gurney’s Montauk Resort, Pier 13 and The Bradford to name just a few. Additional locations across the country will soon be announced.
Mezcal is now the fastest growing liquor category in the United States and the global market is expected to reach $2.1 billion by 2031 with North America driving the growth. Despite this surge in popularity, a true market leader has yet to emerge, and most consumers would be hard-pressed to name a single mezcal brand. With its striking custom blue bottle and unique look, a memorable and easy-to-pronounce name, and an attractive price point, SU CASA MEZCAL is uniquely poised to lead a competitive market.
“It’s rare for a category as explosive as mezcal to not capture much brand recognition or brand loyalty. There’s no Tito’s or Casamigos of mezcal. Most bottles have forgettable labels with names that are difficult pronounce,” said Joey Angelo, founder of SU CASA MEZCAL. “With its colorful bottle that’s easy to spot from across the bar, SU CASA is the fun, attention-grabbing mezcal that hasn’t existed until now. SU CASA is the mezcal you’ll remember the next time you’re ordering mezcal.”
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