New York, NY – Rémy Cointreau is pleased to announce its first national advertisement at the Super Bowl featuring the House of Rémy Martin. The 60-second spot will air during the first quarter of Super Bowl LVII, highlighting how teamwork and the pursuit of excellence drive us forward through a never-before-seen lens for the brand.
This year’s campaign marks Rémy Cointreau’s continued investment in the biggest game of the year for the third year in a row, and the first time on a national scale. In 2022, Rémy Cointreau aired a 30-second advertisement across 17 markets from its Islay gin brand, The Botanist, and in 2021 Rémy Cointreau made their Super Bowl debut with a 30-second advertisement in 15 markets from Cointreau, the premium French liqueur.
Nicolas Beckers, Chief Executive Officer, Rémy Cointreau Americas stated:“This national campaign reinforces our continued investment in having our brands show up during one of the biggest sports moments of the year and is a major milestone in the growth of Rémy Martin. As a nearly 300-year-old brand, Rémy Martin is constantly evolving to celebrate collective success and a passionate commitment towards excellence.”
Rémy Martin has championed the concept of Teaming Up for Excellence for many years, instilling this notion into all aspects of the brand. Being part of the Big Game, is an expansion of Rémy Martin’s quest for excellence by entering an untapped vertical for the brand – the world of sports.
Rémy Cointreau aims to become the global leader in exceptional spirits through a value strategy and through the growth of its Global priority brands: Louis XIII, Rémy Martin, Cointreau, Bruichladdich and The Botanist.
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