1800® Tequila, the world’s most awarded tequila line, announced its “New Taste for The Holidays” campaign enlisting 18 up-and-coming and established curators across the arts, fashion, lifestyle, sports, and spirits arenas to spread the magic of its ultra-premium 1800 Cristalino.
Tastemakers will include New York City jeweler, Greg Yuna, professional footballer, Carlos Vela, artist, Dustin Yellin, entrepreneur and influencer, Devin Brugman and more to deliver taste in unexpected ways by participating in exclusive giveaways to their family, friends, and fanbase. Each giveaway will include a bottle of the ultra-premium 1800 Cristalino along with a select few tastemakers adding in a unique gift tailored to their special taste.
As part of the larger series, 1800 Tequila is exclusively collaborating with Greg Yuna to gift a limited-edition custom tequila set inclusive of one agave plant-inspired decanter, one 1800 Tequila-inspired decanter charm, two engraved glasses, two metal coasters, and a of course, a bottle 1800 Cristalino.
“This collaboration challenged me creatively because it really pushed me to understand how I define taste and how I showcase that in through my designs. Like, 1800 not only has great taste in tequila but also in design – have you seen that 1800 Cristalino bottle?” said Greg Yuna. “So I really had to think, how do I bring taste to this in my own way and I think we’ve truly been able to come up with something very luxe and innovative through these custom tequila sets.”
In celebration of their partnership, 1800 Tequila and Greg Yuna hosted Greg’s closest family and friends including BMX athlete, Nigel Sylvester, internet personality and physician, Dr. Mike Varshavski, celebrity cosmetic dentist, Dr. Daniel Rubenstein, and more for an exclusive VIP dinner at Mister French in NYC on Wednesday, December 14. At the end of the night, Greg gifted each of his guests with one of the limited-edition custom tequila sets with custom decanter charms for each person.
Fans had the opportunity to enter a drawing to win one of seven of these custom limited-edition tequila sets during a premiere Live Stream on Monday, December 19, exclusively on the NTWRK app — generating the highest drawing entries of all spirits partners in 2022. Outside of these giveaways, fans all around the country can share the magic of 1800 Cristalino with their loved ones this holiday season by purchasing a bottle on Drizly.com or ReserveBar.com and elevating their taste for the holidays with 1800’s new holiday cocktails such as the Crystallized Cosmo, The Countdown, and more . Full recipes available on 1800Tequila.com.