Los Angeles, CA – Located beneath The West Hollywood EDITION, Sunset, the modern clubhouse, is re-opening its doors. Accessed via North Doheny Drive, Sunset exploded off of Los Angeles’ iconic Sunset Strip in November 2019 and marks its return with two re-imagined nights, IT and LoveSexy.
New for 2022, Sunset introduces a weekly concept IT in partnership with Framework, the leading presenter of unique underground experiences in Los Angeles. Marking a pivotal moment for the city’s nightlife scene, the collaboration between Sunset at EDITION and Framework brings together two key nightlife incubators at the intersection of the music, art, and fashion worlds. Taking place weekly on Thursdays from 10pm until 2am, IT previewed with a performance from DJ Harvey on February 24th and offers an unexpected line-up, where each night’s experience will differ from the next.
The re-opening will also see the launch of LoveSexy each Friday. The night will present a line-up of DJ performances, celebrating music from all genres, paying respect and homage to the progressive clubhouse’s Sunset Strip location. The night will launch with a series of invite-only parties – with a surprise performance from Diplo on February 25th – before officially opening to the public on March 18th. Programming for Saturdays at Sunset will be revealed in due course.
Leading up to the re-opening, Sunset was home to a slew of private events and activations. The space saw Amorphous and Kelly Rowland perform their fresh take on Cece Peniston’s “Finally” for Jimmy Kimmel Live, whilst meme-maker and curator Jerry Gogosian (AKA Hilde Lynn Helphenstein) hosted a Frieze week celebration and installation reveal. Meanwhile, the original British definitive style magazine, The Face, celebrated its spring 2022 issue launch with Moncler, featuring rising rap star Central Cee.
A modern take on Studio 54, the venue originally opened with a stellar line-up in November 2019, with high-octane performances by the likes of Chaka Khan, Janelle Monae, Bob Moses, Guy Gerber & Pete Tong, Blond:ish, Questlove and James Murphy hosted by Susanne Bartsch & A Club Called Rhonda. Globally renowned acts such as Bonobo, Questlove, Soulwax, Q-Tip and Samantha Ronson spun under the disco balls before the space’s temporary closure in early 2020.
Open for just six months (due to the COVID-19 pandemic), the exclusive venue quickly established itself as a hedonistic celebrity hotspot. Notable guests spotted at Sunset include the likes of Lucky Blue Smith, Paris Hilton, Billie Idol, Winnie Harlow, Lenny Kravitz and Tracee Ellis Ross.
In the spirit of the dozens of iconic clubs that dotted the Sunset Strip in the 60’s and 70’s, Sunset was created as a modern clubhouse for hedonists with a dedication to great music. Sunset provides consistently strong musical programming, upholding a high level of musical integrity every night.
Designed for multiple experiences, the destination offers a cocktail bar, private room, and LA’s most raucous dance floor. Above the dance floor is a mirrored disco ball art installation by Ian Schrager Company, executed by Guerin. It showcases over 400 varying-sized disco balls made by the last remaining disco ball manufacturer in the USA, Yolanda Baker.
With a state-of-the-art d&b audiotechnik sound system and live music capabilities, the space features textured plaster walls with black oak flooring and a mix of rich velvet seating equipped for bottle service. Complete with a billiard table and 4,000 curated 12-inch classic and collectible vinyl records which line the wall behind the DJ booth, Sunset at EDITION evokes a unique speakeasy vibe.
Finally, The Sunset Room offers an intimate and private area with banquettes upholstered in rich green velvet and warm oak wood paneling on the walls. Complete with a custom bar, The Sunset Room transports guests into a unique and intimate space reminiscent of British 19th-century private clubs.
Sunset at EDITION has a unique approach to marketing, broadcasting its weekly events line-up to chosen ‘Friends of Sunset’ via text message.