Today, less than a year following the launch of Maison No. 9, the French rosé created by Post Malone, entrepreneur James Morrissey of Global Brand Equities, and Dre London, long-time music manager, the co-founders announce the launch of a new vintage and all-new merchandise, available online NOW.
The 2020 vintage ($21.99 for a 750mL bottle) has a new look, including an updated logo and color scheme. Six new pieces of merch are on sale including Maison No. 9 sweatshirts, t-shirts and a hat.
The new vintage is available for sale on Vivino with an exclusive US launch offer: customers who purchase a bottle will receive a 20% discount code towards merchandise on the Maison No. 9 site while supplies last, or until the exclusive offer ends on Sunday, April 11th at 8pm ET. (PS. Last year, Maison No. 9 saw a record-breaking pre-order sell out of 50,000 bottles on Vivino in 48 hours!)
Post Malone, James and Dre decided from the start to take a non-traditional approach to marketing and developing a product that’s usually conventional in both style and messaging. In addition to the bottle’s updated look and new merch, Maison No. 9 will introduce “Seasons,” with each season (Spring, Summer, Fall, and Winter) launching the following:
· New seasonal Maison No. 9 merchandise designed by Post Malone
· New Post Malone content (inclusive of campaign imagery, social imagery, website content)
· Seasonal cocktail recipes curated by Post Malone
· Correlating events/activations (digital and/or IRL, as current mandates allow).
Following today’s online launch, bottles will roll-out in-stores nationwide. Maison No. 9 will also be expanding in several major new countries this year (a type of expansion model that typically takes 5+ years).