VERSACE Celebrates the Launch of The ‘2 Chain Reaction’ Sneaker with Rapper 2Chainz and PERNOD RICARD

Atlanta, GA – Kicking off Super Bowl weekend, Versace celebrated the launch of The ‘2 Chain Reaction’ sneaker that are a result of a design collaboration between American rapper 2Chainz and Versace – a sneaker that embodies the Versace DNA through the perspective of the Atlanta hip-hop star. The collaboration launched in a pop-up boutique in Atlanta’s Wish Gallery and are available starting February 1^st on Versace.com. 

At the event, guests listened to a DJ set by 2Chainz and sipped on custom curated cocktails by Pernod Ricard.

Notable guests included: 2Chainz, Kesha Ward, Jeezy, Justin Dior Combs, Tyrod Taylor, Devonta Freeman, Salehe Bembury, Cap 1, Warren Sapp,  Strike, Jhonni Blaze, Ariel Foxx and more.