HENDRICK’S GIN Announces Arrival of ORBIUM to the US Market

Hendrick's Gin O
Hendrick’s Gin Orbium

New York, NY (December 6, 2018) – Today, Hendrick’s Gin is pleased to expand its taste continuum with a limited-edition US arrival known as Orbium. Orbium is distilled in exceedingly small batches and has a limited window of existence. A reinterpretation of the rounded house style of the original Hendrick’s Gin, Orbium is instilled with additional extracts of quinine, wormwood and lotus blossom, and has a curiously exquisite flavor that sits roundly on the palate.

Orbium is a new expression from Hendrick’s, created by its Master Distiller Lesley Gracie, previously released in the UK and only available to a small number of on-premise accounts. Lesley possesses a fierce curiosity and an absolute skill for creating new and expansive tastes and flavors using an array of botanicals. Orbium has been born from this natural inquisitiveness and follows on from previous trade-only liquid innovations. It will be available at select bars throughout the United States.

Orbium, the first-ever new Hendrick’s expression, is available in the US and is intended for those in the trade industry who have been loyal to Hendrick’s from the very beginning,” says Paige Parness, Senior Brand Manager for Hendrick’s Gin. “It’s an important step in our innovation process as we continue to grow our brand. We’re eager to bring new additions to our loyal on-premise base here in the United States, and perhaps even new innovations in the future for the off-premise.

Orbium contains the same distillates as traditional Hendrick’s Gin, however the same remarkable Master Distiller that broke conventions by infusing gin with essences of cucumber and rose has now taken gin in a completely new direction. The liquid is infused with flavors that are traditionally associated with classic gin libations; quinine found in tonic (G&T) and wormwood found in Vermouth (martinis). The addition of lotus blossom exquisitely balances the overall flavor and the trinity of these essences combines to create a complex gin with surprising brightness and a finish that is uncommonly long. The result is an unfamiliar taste that is peculiarly familiar in character, designed to open previously unexplored dimensions of gin as it spirals from floral into an altogether deeper and alluringly bitter place. A perfect synergy of flavor creating a delicious, unexpected gin offering a different dimension to the Hendrick’s house style making it perfect for the martini obsessed imbiber.

Orbium derives from the word ‘orb’, the plural of Orbis and the Latin for circle. It is inspired by Lesley Gracie’s description of the liquid’s journey. It is beautifully presented in the same iconic apothecary style bottle that is now synonymous with Hendrick’s, albeit in a sumptuous dark blue, inspired by the key essence of lotus. It also features an ‘all seeing eye’ on the label, as a continuous circle and a reference back to the liquid’s rounded character.

Invention has always been at the heart of the gin maker’s DNA and Lesley is constantly exploring innovative ways to excite the bartender world with unusual flavor combinations. Hendrick’s, with the additions of the now iconic cucumber and rose, was the first step on a journey that saw Battersea and Quinetum cordials launched exclusively to the bartender community. In 2014, Lesley undertook an expedition to the Venezuelan rainforest in search of exotic new botanicals and flavors. The subsequent launch of the limited edition Kanaracuni Gin (325L) was the latest in a line of bartender exclusive liquids, however, for the first time one of these experiments has been made available to bartenders beyond sample quantities, with a first release of 5,000 cases of Orbium.

Orbium is available initially in select bars in the US.

For further information go to www.hendricksgin.com/orbium


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