New York – To kick off this season’s New York Fashion Week, MCM Worldwide announced the brand’s newest philanthropic partnership with (RED) at the fifth annual Daily Front Row Fashion Media Awards – After Party. Hosted by model Ashley Graham at The Wooly, celebrities and notable influencers such as Bella Thorne, Shaun Ross, Anne Vyalitsyna, Young Paris, Trinidad James, Noise Cans, Suede Brooks, Iskra Lawrence, Sharlee Jeter, Timo Weiland, Taye Hansberry, Melissa Bolona, Jessica Clements, Vivienne Tam and more enjoyed multiple activations that raised awareness for the new MCM x (RED) partnership while highlighting the limited edition MCM x (RED) products that will benefit the organization. These included an interactive photo booth with limited edition MCM x (RED) crystal lip props, a wall art installation surrounded by MCM animal dolls and a heritage travel trunk display. Guests also enjoyed a surprise musical performance by Noise Cans while enjoying festive cocktails and tasty treats throughout the evening.
