New York, NY (November 7, 2016) – This November, Perrier-Jouët will transform the historic art deco building of Casa Faena at Faena District to create a luxurious oasis that enchants, inspires and celebrates curiosity and wonder through touch, smell and sensory manipulation. In partnership with famed theatrical director and owner of New York City’s infamous nightclub The Box, Simon Hammerstein, L’Eden by Perrier-Jouët comes alive on the sandy shores of Miami Beach for three days beginning November 29, 2016.
The house of Perrier-Jouët, the world’s most iconic boutique champagne with long standing links to art and design, unveils a one-of-a-kind artistic experience that fuses the Maison’s unique story and Belle Époque heritage with surrealism, mystery and thrill. Inspiration for L’Eden by Perrier-Jouët comes from the house’s infamously private cellar in Epernay, France, called Eden. Here lies Perrier-Jouët’s most prestigious and rarest vintage champagnes accessible by a single key carefully guarded by Cellar Master Hervé Deschamps,
Hand selected VIPs will be invited to celebrate L’Eden by Perrier-Jouët for private lunches, dinners and ocean view cocktail receptions atop the lush rooftop garden and exclusive tasting experiences with the Cellar Master. The building will also be host to late night, celeb-fueled rendezvous and choreography by Hammerstein which will include a special surprise ingénue.
Past notable attendees of L’Eden by Perrier-Jouët include Karlie Kloss, Mario Testino, Katie Holmes, Derek Blasberg, Rocky Barnes, Toni Garrn, Constance Jablonski, Shanina Shaik and Swizz Beats.
Perrier-Jouët will also debut a collaboration with San Francisco-based designer Andrew Kudless at DesignMiami/ from November 29 through December 4, 2016. To mark five years in partnership with the renowned art fair, Perrier-Jouët and Kudless will present a large-scale immersive installation founded on the notion of nature, craftsmanship and technology. The four-part exhibit features a first of its kind 3-D printed ice bucket titled Perrier-Jouët Marc Metamorphosis, using a Chardonnay grape skin power base. A limited number will be available for purchase beginning December 5th, 2016.