MILAN (October 12th 2016) – Campari®, Italy’s iconic bittersweet red aperitif, announces Campari Red Diaries – a holistic (r)evolution to its well-known, annual Campari Calendar.
A departure from its classic calendar photographic stills format, Campari Red Diaries is a series of short films that bring to life the powerful ethos that “every cocktail tells a story.” Using globally renowned bartenders as narrators, Campari Red Diaries celebrates cocktails as a powerful vehicle for expression, shining a light on the inspirations that influence bartenders and their craft.
The lead story in the series, a mini film noir called Killer in Red, was written and directed by internationally-renowned and award-winning film maker Paolo Sorrentino and stars globally-acclaimed actor Clive Owen.
Sorrentino’s Killer in Red ignites the Campari Red Diaries journey and is complemented by a collection of 12 cocktail stories from world-class bartenders from all over the globe captured by emerging Italian director Ivan Olita, bringing the artistry and flair of each bartender to life.
On his involvement, the Golden Globe™ award-winning Clive Owen adds, “I was honored to be chosen to shoot Killer in Red, particularly since this year represents Campari’s first foray into the world of cinematography and film.”
Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari comments, “The direction taken with this year’s campaign is unique – we have used film for the first time in the brand’s history, while also celebrating the flavor complexity and versatility of Campari that inspires such imaginative recipe creation. We’re very much looking forward to unveiling the full campaign come January.”
On writing and directing Killer in Red, Paolo Sorrentino comments, “Campari is an Italian icon which has garnered global love and attention with its intrinsic aestheticism and well-defined style – the very same qualities I pride myself on. With this year’s campaign embracing the realm of film, I really wanted to ensure I harnessed the theme of storytelling with an intriguing intensity.”
While the content will be housed exclusively on Campari’s YouTube channel, the premiere of Killer in Red and the unveil of Campari Red Diaries will take place on January 24th, 2017 in Rome, Italy; home to the legendary Cinecittà film studio.