Los Angeles – Last week, Belvedere Vodka and South African artist Esther Mahlangu celebrated 10 years of (RED) and the #MakeTheDifference campaign at the ACE Gallery in Los Angeles.
Guests in attendance included artist Tomoyuki Iwanami, Jo Hilton (Hilton Beauty) and Dr. McCoy Moretz (F.A.C.E of Beverly Hills), Belvedere’s Mario Panzarino and the Belvedere team, who all joined for a guided art demonstration from South African artist Esther Mahlangu. Esther designed the artwork in the colorful style of her Ndebele tribal art for the #MAKETHEDIFFERENCE campaign and limited edition bottle.
September at select retailers around the world, Belvedere will proudly donate 50% of its profits from every bottle sold to the Global Fund to fight HIV/AIDS in Africa.
As a proud partner of (RED), Belvedere has– over the past five years – raised enough money to provide 30,000 HIV-positive women with access to life-saving ARV treatment that stops the transmission of HIV to their babies. We are closer than ever to seeing the first AIDS-Free Generation.
President of Belvedere Vodka Charles Gibb states, “Belvedere is delighted to continue the (BELVEDERE)RED campaign with the help of these passionate artists, who are as dedicated as we are to spreading awareness and being a part of the change to end the transmission of HIV from mother to child. Together, we can Make The Difference.”
CEO of (RED) Deborah Dugan said, “This beautiful collaboration between John Legend and Esther Mahlangu brings artistry and energy to the fight against AIDS. We’re hugely excited to see the striking new (Belvedere)RED bottle become available this fall, and importantly, every single purchase generates money to provide life-saving HIV/AIDS medication in sub-Saharan Africa.”
