Milan – Today, Campari®, Italy’s iconic bittersweet red aperitif, reveals award-winning Hollywood actress and entrepreneur Kate Hudson as the star of the coveted 2016 Campari Calendar, as captured by photographer Michelangelo di Battista. Hudson follows in the footsteps of previous Campari Calendar muses including Salma Hayek, Eva Mendes, Penelope Cruz, Uma Thurman and Eva Green.
The 2016 Calendar, entitled “The BitterSweet Campaign,” will show Hudson taking the stage as two opposing political candidates – Bitter and Sweet – in a play on the energy and excitement surrounding the ritual of political elections and the quintessential flavor profile of Campari.
Campari’s unique, bittersweet taste is the epitome of duality, and this year’s Calendar will ask the public to take a stand and vote for a side – either #goBitter or #goSweet.
Hudson launched onto the Hollywood stage in 2000 when she captured the hearts of movie lovers and critics as Penny Lane in Almost Famous, a role that snagged her a Golden Globe and Academy Award nomination. Also beloved for her roles in films like How to Lose a Guy in 10 Days, Bride Wars, and Nine, her upcoming projects include Barry Levinson’s Rock the Kasbah (opposite Bill Murray, Bruce Willis and Zooey Deschanel), Deepwater Horizon with Mark Wahlberg, and Gary Marshall’s all-star Mother’s Day.
On starring in the 2016 Campari Calendar, Ms. Hudson commented, “I was honored to be invited to shoot the 2016 Campari Calendar. This year’s theme plays off the upcoming election, which is the perfect metaphor for the many flavor routes possible with Campari. I loved working with Michelangelo to create two distinctive characters embodying bitter and sweet.”
Internationally-acclaimed fashion photographer Michelangelo Di Battista will bring the congenial duality of Campari to life in his photographs of Hudson re-enacting the most iconic moments in any election. Through his images, Kate Hudson will personify the two souls of Campari: the captivating bitterness versus a softer, intriguing sweetness. The 20-year fashion photography veteran most recently led a major solo exhibition at the Camera Work Gallery in Berlin, where he showcased portraits of iconic women in collaboration with artist Tina Berning.