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New York – Last night, D’USSÉ Cognac hosted an exclusive kickoff to the football season and The D’USSÉ Lounge with a pop up sports viewing experience at the Catch Rooftop Deck in New York’s Meatpacking district. D’USSÉ screened the 2015 NFL Season Kickoff game: Pittsburgh Steelers at New England Patriots, as select influencers and invited guests attended to enjoy D’USSÉ VSOP specialty cocktails expertly paired with Cohiba cigars while watching the game.
This was the first event activation of the D’USSÉ Lounge, which will host elevated sports viewing lounges across the country, screening NFL games throughout the season. Consumers in major U.S. cities will be invited to exclusive events where they can view football games while savoring D’USSÉ cocktails and Cohiba cigars.
Events will be held in Atlanta, Chicago, Dallas, Miami, and Washington, D.C. throughout the end of the year.