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Beverly Hills, CA – Last night, Herradura, leader in authentic tequilas, launched their newest tequila Herradura ULTRA at the Casa Herradura Mansion at The Jimmy Goldstein Estate in Los Angeles. Presented by Bootsy Bellows, the evening featured a VIP cocktail reception followed by a Bootsy Bellows pop-up at The “James Club”. Guests in attendance included Joe Jonas, Kid Ink, Cheryl Burke, Jon Lovitz, Brando Eaton, Dominic Adams with music by DJ Balthazar Getty, Arkade, and Midnight Men.
Casa Herradura’s Añejo tequila provides the base for Herradura ULTRA. The Añejo is blended with premium Extra Añejo that has been aged for up to 49 months in American White Oak barrels. A subtle hint of agave nectar is added before the liquid is filtered, creating a rich, crystal-clear tequila with a full-bodied flavor and ultra-smooth taste.
Boasting “Beyond Smoothness,” the suggested way to enjoy ULTRA is stirred with ice and once chilled, served neat in a shot glass. The ultra-smooth tequila will be priced at parity with other luxury tequila brands and available for purchase at on-premise accounts in select markets.