Los Angeles – In today’s modern and fast-paced world, elegant hosting through the thoughtfulness of curated guest lists, music, beverages and stimulating conversation has become a rare art. Stella Artois set the mood for a summer of sophisticated hosting experiences with the launch of the brand’s “Host Beautifully” campaign. Stella Artois partnered with distinguished gentleman and host-with-the-most John Legend to kick off the program by throwing a private, chic soiree in the clouds to unveil “The A-Z Guide to Host Beautifully,” an expert-developed guide to inspire the next generation of great hosts.
Synonymous with sophistication and elegance, Stella Artois curated a “Host Beautifully” launch event that took the meaning of “elevated” experiences to new heights – literally. Taking flight yesterday over the picturesque skies of Southern California, the brand hosted guests as they lifted off in an exhilarating hot air balloon ride complemented by an intimate, musical performance by John Legend and dined on delicious fare curated by an epicurean expert. On the ground, bartenders poured Stella Artois while a lifestyle expert shared information from “The A-Z Guide to Host Beautifully” on elements of hosting from curating a menu with unexpected flavors to setting the mood.
“I love hosting a good party. My key ingredients for sophisticated summer soirees are good people, great music, some juicy barbecue and plenty of Stella Artois,” said Legend. “It was wonderful to set the mood for guests high in the sky and toast to a summer of hosting beautifully. I know a thing or two about entertaining; hopefully my tips can help you up your hosting game too.”
“As a brand of beauty and tradition, only Stella Artois, with its Nine Step Pouring Ritual, full flavor and unique Chalice, can elevate any occasion from ordinary to extraordinary,” said Ricardo Marques, Vice President of High End Marketing at Anheuser-Busch. “Music is a key component to any social gathering, so it was only natural we tapped John Legend to set the mood for our celebration. He’s not only the voice of his generation, but also is known for hosting amazing summer parties.”
Following the launch event, Stella Artois is taking “Host Beautifully” on the road to elevate the hosting skills of consumers from coast to coast. The Stella Artois “Host Beautifully” campaign will make regional stops at summer festivals and events across the United States. At select stops, an expert from “The A-Z Guide to Host Beautifully” will educate guests on how to turn an ordinary gathering into an extraordinary experience with Stella Artois.
Up-and-coming hosts across the country can also turn to Stella Artois for tips and inspiration online through “The A-Z Guide to Host Beautifully.” Throughout the summer, more than 20 field experts, representing each letter of the alphabet, will craft unique tips and share their expertise in the areas of food, drink, design, music, conversation, photography and more. From the menu to the soundtrack, seating and table dressing detail, experts will educate fans on how to perfect their hosting etiquette through photos, videos, short essays and cinemagraphs.